Unique

Lovely

&
2011
2024

Design work you don't see every day,
imagined and crafted just for you.

De
si
gn

After 12+ years of design work...

I've pretty much seen it all in this industry. From working at top-notch agencies, to partnering with scrappy startups, to managing my own projects for an incredibly diverse freelance clientelle.

After a long sabbatical from the field at the end of the decade, I returned in 2020 to lead design for a unique non-profit called Samaritan,

Special Expertise

Producing unique, potent visual styles and aesthetics. I've pulled off a vast and varied range of styles over the years and refined my visual production skills so I can always find a way to make each project look and feel distinctly its own without sacrificing any beauty-factor.

Designing creative layouts, content, and interactions. I design with a focus on engaging users and audiences above all else. My landing pages feature one-of-a-kind creative concepts, my content pieces feature top-notch presentation, and my interfaces feature lovely custom interactions with a personality of their own.

Executing my designs in beautifully responsive front-end code. I started off as a graphic/visual designer, but learned that code is a powerful design tool in itself. I can build practically anything in HTML/CSS/JS to look brilliant on any device.

Surprising users with delightful animation and clever interactive touches. The level of expressiveness and personality in most of my work tends to speak for itself ;)

Elite skillset

  • Web design
  • Interface design
  • Branding
  • Animation
  • Front-end development
  • UX architecture
  • Art direction
  • Interaction design
  • UI prototyping
  • Video production

Samaritan

2020
CURR.

The unique non-profit I lead design for, visit the site (which I designed and built the front-end of) to learn more about it, but as lead designer I have my hands in everything from the website to the app UI to print/promotional materials to even the growth presentations.

Visit Samaritan

2017 Portfolio

2011
2017

For a more extensive look at my past work, my old website still holds up excellently. Just like this one I built it from scratch and it serves to demonstrate my level of responsive web design and front-end development skill.

Visit 2017 site
Isa Paavola Design 2024 — IsaacPVL Design 2011